BENJAMIN INGROSSO / GOOD LOVIN’

Assignment – Concept, music video and album cover
Client — TEN Music Group

TEN Music Group is a Stockholm based music company with many internationally acclaimed artists. SPLIT Stockholm has designed many of their artists album covers and now it was time to produce a music video for Benjamin Ingrosso. He attended Melodifestivalen with the song Good Lovin’ which he wrote himself.

The song is about breaking up and to only remember the good things afterwards. The story of the song is captured and presented in an artistic way where the mixed feelings are expressed in different visuals. The song performed well in the Melodifestivalen competition and Benjamin went straight to the finals.