Client — Maker’s Mark/Patriksson Communication

Assignment  Commercial film

It is well known that a bottle of Maker’s Mark stands out from the crowd. But in this project we wanted to express more than that, because what is inside a Maker’s Mark bottle, is more than a drink, it is an experience. To reach a new audience, SPLIT Stockholm teamed up with Patriksson Communication to create an event that captured the experience of this mythical bourbon brand. The result; the “World’s Smallest Bar.”

Covering just 2.2 square metres, the world’s smallest bar stood for three days, but was immortalised in the commercial film that followed. The client distributed the campaign film independently, reaching over 1 million views worldwide and boosting sales by 40%. Needless to say, the team at Maker’s Mark who commissioned the job were well rewarded.