NEW BALANCE – X-90

Brief – Launch the X-90 shoe on the Scandinavian market.

Solution – This campaign was all about sparking hype for the retro-feeling New Balance shoe, X-90, and connecting with 90s “kids” in our target audience. So we conceptualized a launch dinner for influencers born in the 90s and the press to build buzz around the new shoe. We also pushed out global content for Sweden and Denmark.

For Norway, a slightly different product range entailed different needs, but thanks to our in-house production capabilities, we were able to quickly and easily produce our own unique local content for this market. All advertising was audience-targeted and constantly optimized. We designed campaign landing pages for Denmark and Norway, and for Sweden, we developed content production guidelines for local retail campaign partners.